The competition has learned a thing or two.
The BMW 3 Series. It's been the benchmark premium performance sedan (and coupe) ever since 1975, the year the original E30 launched. Over the years there've been many competitors, some worthy, others not so much. However, today's crop of 3 Series fighters have proven themselves to be more lethal to BMW than ever, and the German automaker really ought to take note. Point being, a complete 3 and 4 Series redesign is needed. Stat.
Remember, both the Audi and Benz are literally brand new while the current 3 Series dates back to 2012. Still, it's incredible just how well BMW designed this 3 Series so that's it's still a best-seller more than four years later. How much longer will it keep its benchmark crown? Or has it lost it already? The verdict is still out. Special thanks to Niello BMW-Sacramento for letting us film the car.