Has The Ford Mustang-Inspired Electric Crossover's Name Been Confirmed?


Trademark filings suggest it won't be called the Mach 1.

We’ve known for some time that Ford is developing a fully electric crossover inspired by the Ford Mustang, but details are so scarce it doesn’t even have a confirmed name yet. When it was announced earlier this year, it was tentatively called the Mach 1, but applying such a legendary moniker to an electric SUV garnered such an overwhelmingly negative reaction that Ford was forced to consider a new name. We now know what that new name might be, and it makes a lot more sense.

While nothing has been officially announced yet, The Drive reports that Ford has trademarked the Mach E and Mach-E names. The filings were made with the United States Patent and Trademark Office on November 26, nearly a year after the electric crossover was first announced, and are described as pertaining to "motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames."

It seems likely, then, that the Mach E moniker will be applied to Ford’s Mustang-inspired SUV. This would be a wise decision, as it still sounds close to the Mach 1 but won’t upset fans of the original Mustang Mach 1. When asked if the name is related to Ford’s upcoming electric SUV, a spokesman told The Drive that “trademark applications are intended to protect new ideas but aren’t necessarily an indication of new business or product plans.”

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We know very little about the electric SUV right now. A teaser image released a few months ago showed that the rear will be heavily inspired by the Mustang, with wide fenders, a sloping roof, and the same three-bar taillight design. It will be built on Ford’s new modular electric platform, which is one of five platforms Ford will use in the future, and launch in 2020 with a 300-mile range, but no performance specifications have been released yet.