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Has Volvo Lost Its Mind Pricing This SUV At $105K?

Swedish luxury comes at a premium.

Luxury automakers have started to branch out into new territory with high-end SUVs and Volvo’s stepping into the big leagues with the extremely expensive XC90 Excellence. The Swedish automaker revealed the high-end luxury SUV for the first time at last week’s New York Auto Show and it will have a price tag of $105,895 (including delivery). That’s a dizzying $60,000 over the XC90’s base price of $44,945 and roughly $37k over the T8 Twin-Engine variant ($69,095) with which the Excellence shares its 400-hp plug-in hybrid powertrain with.

With its daunting price tag, the XC90 Excellence is not only one of the most expensive models to come out of the automaker’s factory, it’s also one of the most expensive SUVs on the market. For that kind of money it shouldn’t come as a surprise to hear that the SUV is packed with features that make many luxury cars look barren. The SUV ditches the second and third row of seats in favor of two seats that are heated and ventilated, have a massaging feature, and can recline. The rear seals also get a pair of folding tables and TV screens, as well as a refrigerator with crystal champagne flutes. The interior also features Nappa leather, open-pore wood and a Bowers & Wilkins audio system with 20 speakers.

While that sounds like a little too much luxury, Volvo has does a stellar job of giving the XC90 Excellence a look that’s not gaudy. The luxurious SUV was most likely made for the Chinese market where legroom reigns supreme, but the Swedish automaker plans to offer a limited number of the SUVs in the US with deliveries beginning in the summer.

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