Specifically horsepower-hating European bean counters.
When the 707-horsepower supercharged Hellcat engine arrived in 2015 to create the Dodge Challenger SRT Hellcat and Dodge Charger SRT Hellcat, it went against the grain. As rival automakers were introducing more hybrids and plug-in hybrids, Dodge went in the exact opposite direction. The Jeep Grand Cherokee Trackhawk arrived for 2018 and there have also been a few Challenger Hellcat variants, such as the Demon and Hellcat Redeye. To say the Hellcat engine program has been a huge success is kind of an understatement as the sales figures clearly proven.
According to information obtained by Allpar, a total of 56,686 Hellcat-powered vehicles have been sold through 2019, 10,430 of which were built for last year alone.
Allpar notes this figure does not come from FCA, but rather a member of the online Mopar community who has provided trustworthy info in the past. Here's a more precise 2019 Hellcat sales breakdown according to Allpar:
Dodge Challenger SRT Hellcat Redeye Widebody – 3,353
Dodge Charger SRT Hellcat – 2,285
Jeep Grand Cherokee Trackhawk – 1,693
Dodge Challenger SRT Hellcat Widebody – 1,361
Dodge Challenger SRT Hellcat – 1,134
Dodge Challenger SRT Hellcat Redeye – 604
Total – 10,430
Through 2019, a grand total of 35,542 Challengers, 11,995 Chargers, and 9,149 Grand Cherokees powered by the Hellcat have been sold.
It's also important to note that 2019 was the third-most active year for Hellcat-powered Dodges and Jeeps. 2018 was the best year with 16,869 units sold. These sales results prove FCA's bean counters wrong. Not long before FCA launched its Hellcat-engined coupe and sedan, European-based executives were not convinced there was sufficient demand for big and heavy coupes and sedans with over 700 horsepower. They were also concerned the company wouldn't break even on the development costs. How wrong they turned out to be.
Those European-based financial bean counters completely underestimated how much Americans love horsepower and muscle cars.