Henrik Fisker Is Plotting A Millennial-Based Comeback

Industry News

Hopefully his new cars don't catch on fire.

Henrik Fisker has stayed busy since leaving Fisker Automotive. He was at the Pebble Beach Concours d’Elegance this past weekend to unveil the Rocket Speedster, a custom Mustang convertible built alongside Galpin Auto Sports (GAS). During the unveiling, Fisker talked about a potential comeback into the automotive world. He didn’t mince words. “I’m looking into starting a new company,” he said. But what type of cars would Fisker build? After all, the Karma wasn’t exactly a world-beater in any category but its design.

He didn’t say exactly what type of cars his new company would make but did let on that they would be targeted at millennials and could be connected cars. "There's a whole new group of young people ready for the next thing.” Now the world isn’t exactly clamoring for a new car company headed up by Henrik Fisker. That being said, the man is a talented designer—the Karma was gorgeous—and it’d be nice to see more of his work on the road. Breaking into the EV space would be tough, as would building a new model from the ground up. Fisker and GAS have done great work, so maybe his new firm could roll out custom jobs based upon existing models. Whatever happens, they better not catch on fire.

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