Which was your favorite Super Bowl car commercial this year?
The annual Super Bowl event is one of the biggest American TV events of the year, with millions of viewers tuning in to watch the big game. Some people, on the other hand, tune in at half-time just to watch the commercials and new trailers for the year’s most anticipated Hollywood movies.
Automakers also see the Super Bowl as a vital advertising opportunity, and this year’s game was once again filled with big budget car commercials. Without further ado, here’s a round-up of every car commercial you may have missed during the 2019 Super Bowl.
One of the funniest car commercials that aired during the 2019 Super Bowl came from Audi previewing the company’s future e-Tron range of electric vehicles. Titled "Cashew,” the comical ad features a grandfather proudly showing his grandson a beautiful Audi e-tron GT tucked away in a garage. However, it turns out it was all a dream as he gets rudely awaken after choking on a Cashew at his mundane job.
FCA didn’t air any commercials during the Super Bowl. Instead, the automaker produced three separate social media campaigns for Dodge, Jeep, and Ram to coincide with the big game.
Predictably, Dodge’s commercial showed the Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT burning copious amounts of rubber. We get to see the three muscle cars tear up the streets of Atlanta to the tune of the country classic "The Devil Went Down to Georgia" – a fitting choice since the game is played in Atlanta, Georgia, if you didn’t get the connection.
Jason Bateman starred in Hyundai’s comedic Super Bowl commercial, who takes people on a guided tour through various tedious life events such as root canals, vegan dinner parties, and shopping for a car. The point was to promote Hyundai’s Shopper Assurance program, which aims to simplify car shopping, as well as the new Palisade SUV.
Jeep’s online advert for the new Gladiator is painful to watch for fans of the classic pickup, as the old truck gets unceremoniously crushed to make way for the brand new 2020 Gladiator.
Unlike its sister brand Hyundai, Kia didn’t enlist any celebrities for its Super Bowl commercial advertising the Telluride SUV. Instead, the automaker took a more serious approach with a commercial that tugs on the heart strings highlighting the small town of West Point, Georgia, where the three-row SUV is being built.
The Mercedes-Benz Super Bowl commercial was arguably one of the most memorable. To promote the advanced MBUX infotainment system inside the new A-Class that features improved voice commands, the commercial features a man who has the power to command anything, from changing the music at a live concert to freeing willy. Wile E. Coyote even makes a cameo appearance.
Ram's online commercial, titled "Big Game Blitz: Can't Remember," features a pair of cowboys loading up a horse trailer reminiscing about their favorite Super Bowl ads of the past. Taking a jab at some of the more glamorous Super Bowl commercials that rely on gimmicks, neither of them can remember which products the commercials were trying to sell. "They need to just show you what they're sellin'," one of them concludes with a Ram pickup lurking in the background.
Toyota’s main Super Bowl car commercial was one of the more action-packed, featuring the new Supra being put through its paces around a life-size pinball machine. It’s a cool concept and a memorable advert that effectively demonstrates the Japanese sports car’s agility and performance.
This wasn’t the only Super Bowl commercial from Toyota, however. A separate advert chronicles the journey of female football player Antoinette Harris and compares it to the new hybrid version of the RAV4.
Walmart recently aired one of the coolest car commercials we’ve ever seen during the Golden Globes, featuring some of the most iconic movie and TV cars to promote the speed and convenience of its new Grocery Pickup service. A 60-second version of the same advert aired during the game and the novelty of trying to spot every famous car never gets old.