Dodge went to extreme lengths to keep the Demon project a secret from employees.
The Dodge Demon is one of the craziest production cars to grace the auto industry in recent years, packing 840 horsepower and 770 lb-ft of torque when running on race fuel, making it the fastest production car in the world with a 0-62 mph time of 2.3 seconds. Unbeknownst to many, it was also one of the best kept secrets in the industry, which seems hard to believe now when you look at the muscle car’s massive marketing campaign which saw tiny trickles of information being released every week over several months in the build up to its reveal.
Internally, however, hardly anyone knew about the ambitious project that Dodge was planning to produce. A video posted by Autoline Network explains how Dodge went to extreme lengths to keep the Demon’s monstrous 6.2-liter supercharged V8 engine a secret within the company by using a generic codename.
Demon isn’t exactly a subtle name, and while company officials admitted that it would have made sense to give the Demon engine an old war plane name like Hellcat, this would have raised suspicions. Instead, the Demon engine’s codename was simply referred to as ‘Benny.’ To cover their tracks, engineers and testers even calibrated the gauges of the dyno to make the readouts look like a Hellcat engine was being tested. This worked so well that only a few dozen employees were aware of the Demon project during development. Since its reveal, the Dodge Demon has been one of the most talked about cars of the year, achieving many world firsts for a production car.
As well as being the world’s fastest production car, it’s the first road car to be built with drag radials. It also has the largest hood scoop and the widest front tires to be fitted to a production car. All this can be yours from just $84,995.