The end is near.
A few months ago we learned that Fiat Chrysler Automobiles (FCA) is planning to discontinue both the Dodge Dart and Chrysler 200 in the coming years. Neither will be replaced because they haven’t been the sales success FCA was hoping for. Instead, the financial and production focus will shift from passenger cars to Ram trucks and Jeep SUVs. We’ve been told there will be a 2017 and 2018 200, but now we’re wondering whether that’s really true. Reason being is that FCA is significantly dropping the price of the 200 in certain parts of the US.
In Southern California, for example, buyers can save up to $7,500 on one at the moment. That’s pretty desperate and it’s likely because only 7,600 200s were sold in the US last month. According to Automotive News and The Truth About Cars, that’s "a 62 percent year-over-year decline equal to 12,407 lost sales." FCA CEO Sergio Marchionne also isn’t a fan of the 200, as he previously admitted the car’s many shortcomings. He also called its designers "dummies." Also last month, Chrysler dropped the price of the 200 Limited from $25,485 to $20,985. It literally can’t give them away even with a $4,500 discount. Perhaps a $7,500 discount will help some.
Bottom line is that Chrysler dealerships have more 200s in stock right now that they can sell, and we wouldn’t be shocked to see further price drops and other incentives in the coming months. At this rate, Chrysler may just end up pulling the plug on the 200 sooner than originally expected.