Here's Why Cadillac Fears The New Lincoln Navigator

Sales

For the first time in a decade the Navigator is competitive.

For years it was the Cadillac Escalade that defined SUV bling and did so splendidly. But it was the Lincoln Navigator, when it first debuted way back in 1997, that kicked off this whole luxury large SUV segment. Cadillac quickly caught up and while Lincoln made do with the occasional Navigator refresh, the Escalade was regularly redesigned. But things are different today with the arrival of an entirely new Navigator. As it turns out, Cadillac is kind of worried about it.

Bloomberg has learned that GM is now offering a $5,000 discount on new Cadillac Escalades in an effort to seduce potential Navigator buyers – but it’s only for current Lincoln owners. For this month, any current Lincoln owner who trades in a 1999 or newer model will benefit from Cadillac’s discount. Yes, the Escalade has extremely loyal buyers who trade them in regularly for the redesigned model, but now Cadillac wants those Navigator owners too. Remember, this is the first time the Navigator has been completely redesigned in 15 years, so naturally current Navigator owners are going to be curious about what’s new. Cadillac wants to eliminate that curiosity by dangling a $5,000 discount.

You Might Also Like
The Greatest Turbocharged Cars Of All Time
The Greatest Turbocharged Cars Of All Time
This Is What Kia Should Do To Create A Sportier Forte
This Is What Kia Should Do To Create A Sportier Forte

Of course, $5k really isn’t all that much considering the base price for the Escalade is already over $75,000. This segment of buyers isn’t particularly concerned about money, but everyone loves getting a good deal. Those who’ve driven the new Navigator are reporting that it’ll definitely give the Escalade a run for its money, so it won’t be all that long until it’s redesigned once again. But for now, Cadillac is concerned about the Navigator’s arrival. It'll be interesting to see if the discount works.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

What's Hot

Related Cars

Starting MSRP
$74,695
Starting MSRP
$72,055

Related Reviews

How Long Could You Live In A Cadillac Escalade For?
Review
22
How Long Could You Live In A Cadillac Escalade For?
2017 Cadillac Escalade Review: A Taste Of The Good Life
Test Drive
17
2017 Cadillac Escalade Review: A Taste Of The Good Life
2017 Cadillac Escalade SUV Review
Cadillac Escalade SUV
0
2017 Cadillac Escalade SUV Review
2018 Lincoln Navigator Review
Model Overview
0
2018 Lincoln Navigator Review
2018 Lincoln Navigator Test Drive Review: Finding Its Way
Test Drive
40
2018 Lincoln Navigator Test Drive Review: Finding Its Way