Here's Why Ferrari Decided To Ditch Red On The 488 Spider

Reveal

Ferrari is trying to speak to us in its own code.

Ferrari has stuck with the “if it aint’ broke, don’t fix it” mantra throughout the majority of its history. When Ferrari deviates from its standard brand recipe, you can expect that the guys over at Maranello are up to something. This is what happened when Ferrari decided to debut the new 488 GTB Spider in gorgeous Blu Corsa paint instead of the traditional Rosso Corsa red. The reason behind this was to inform customers that this car has a character unlike any other open-top Ferrari built before.

We'd love to talk more about the importance of paint colors but perhaps it's best if someone from Ferrari explains.

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