If Fiat Chrysler Automobiles decides to underpin the truck using another model it’d need to spend time and cash as only the next-gen
Wrangler will have a truck’s traditional body-on-frame design. That might be best as the Wrangler-based Gladiator concept from 2005 (seen here) looks goofy as hell. Its boxy frame gives it an outdated look and a lack of legroom for rear passengers exposes the limitations of the model. Also, where would a Wrangler-based pickup be priced at? The MSRP of a base 2016 Rubicon is $23,495. Would a truck be cheaper, and if so would it undercut sales? Say it's priced at $25,000 or up. A full cab Tacoma starts at $24,130, the Canyon and Colorado begin at $20,000, and Nissan’s offering comes in at $18,000.