You can blame America's appetite for sedans and SUVs.
Last week at an event in Berlin, Volkswagen revealed the brand new Polo that will no doubt continue to conquer the subcompact hatchback segment. The Golf’s baby brother has grown up considerably since the last model, has a fancy interior loaded with advanced driver assists normally reserved for its more expensive siblings as standard, and the GTI performance model will be available from day one – at least in Europe. Sadly, the Polo will once again be a forbidden fruit over in America, just as it has been since it first launched in 1975.
Simply put, it doesn’t make business sense for Volkswagen to offer the pint-sized Polo in America when there’s a stronger appetite for large SUVs and sedans. Speaking to Automotive News at the reveal event, Volkswagen’s global sales boss Juergen Stackmann implied that the Polo would be too expensive in America compared to its rivals which are priced “ridiculously low.” It doesn't make too much sense for us to bring a car like this, which has the substance of a class higher, into a segment that is so price driven in America," he said. In Germany, the Polo will be priced at 12,975 Euros which is around $14,500.
Stackmann also added that it makes sense to keep the Golf as an entry-level car in America since the GTI model makes up half of the automaker’s US sales. Instead, VW will continue to capitalize on the SUV craze in America. Two more SUVs will launch alongside the Atlas and Tiguan, one of which is expected to be a Golf-sized crossover based on the T-Roc concept first shown at Geneva in 2014. It’s already been given the green light for Europe later this year, and could potentially be sold stateside in early 2019. VW will also focus on bringing more sedans to America as Stackmann believes competing in these two segments “really make volume and business sense in the US.”