Which competitor does Lamborghini have in its crosshairs, the GTC4Lusso or Aston Martin Vanquish?
The gearhead community is chalked full of hypocrisy, with the same people who decry Porsche for building the Macan getting excited about the Panamera Turbo S E-Hybrid. And then there’s Ferrari, which builds a hatchback and a turbocharged convertible that stands in as a “Ferrari Lite” for those who only care about the badge, yet nobody seems able to want to talk bad about the Prancing Horse. It was surprising to even the worst offenders when Lamborghini went all in on an SUV.
By taking such a bold step away from purity with the Urus, Lamborghini has opened up a world of opportunities, some of which—the reborn Miura that CEO Stefano Domenicali recently cited being one of these—are ideas we can get behind. More head-scratching was the four-seat Lambo he made mention of during the same speech. Fans of that idea will need patience because the earliest it would break cover is 2025, with a 2030 release date being in the cards as well. By that time Lamborghinis will probably be electric and able to drive themselves. The more practical question, however, is whether or not Lamborghini actually has a reason or the ability to build that sort of car.
In our humble opinion, we think the answer is yes. Ferrari already has the four-seat GTC4Lusso, which is the least pure model in the family, and it wasn’t long ago that McLaren was talking about adding more seats to its cars. The GTC4Lusso is a success and a competing McLaren would probably share the same fate, leaving our eyes on Lamborghini. If the automaker were to follow the trend with a four-seat coupe of its own (that doesn't necessarily have to be a hatchback like the GTC4Lusso), expect it to be a grand tourer that’s more at home on the Stelvio Pass or Highway 1 than at the Nurburgring. Despite the way the Huracan Performante is skewing brand perception, Lamborghini has always been more of a grand touring car builder.
At current, there isn’t a wealth of two-door four-seat platforms in the Volkswagen Group family that Lamborghini could pull from to make a grand tourer like this. Not that the group lacks these sorts of models, it’s just that there aren’t many of them that would be suitable enough to bear a Lamborghini badge and hold the accompanying hardware, be it the V10, V12, or the twin-turbo V8 from the Urus. One way to get around this is to axe two doors off the Panamera and smush its frame together to make it shorter. Alternatively, Lamborghini could rip out an Audi coupe’s chassis and give the exterior some Asterion garb, but with the release date for a four-seat Lambo so far off into the future, there's really no telling what direction the company will take.
The main thing we should take away from Domenicali’s announcement is that supercar manufacturers are getting bolder by the day, playing with different body styles while mitigating brand dilution as much as possible. At best, the 1% will soon have more options to chose from at the dealership while enthusiasts will get more cool posters to paste on their bedroom walls. The worst that could happen? Well, if it means more Lamborghini badges on the road, there aren't many bad things that could happen.