Should Tesla be worried?
Any model that has the Mustang name attached to it has a lot to live up to. But the Mustang Mach-E also happens to be Ford's first-ever electric vehicle, making it one of the Blue Oval automaker's most important model launches in a long time. Since it debuted last November in LA, the Mustang Mach-E has been a massive success.
Applying the iconic Mustang name to an electric SUV was always going to be risky, but the gamble is clearly paying off. Last December, Ford confirmed the Mustang Mach-E First Edition has sold out, just weeks after reservations opened. And now we have a good idea of how many people have pre-ordered Ford's first electric SUV.
Using data gathered from reservation numbers, dates, User ID's and location, a user on the Mach E Club forum has worked out that Ford has approximately 32,000 reservations for the Mustang Mach E. However, around 4,000 of these are believed to be demonstrator and Ford test cars, and there will inevitably be some cancellations. Still, it's an impressive start considering the customer experience has left a lot to be desired at some Ford dealers.
As for color options, Ford has announced that Carbonized Gray was the most popular color for the Mustang Mach-E First Edition, accounting for 38 percent of orders.
35 percent were ordered in Grabber Blue Metallic and 27 percent were finished in Rapid Red. While Rapid Red Metallic was voted as the most popular color on the Mach E Club forum, one user has shown what the Mustang Mach-E could look like finished in other iconic Ford colors in a series of renders. We particularly like how the Mustang Mach-E looks in Grabber Green.
Pricing for the Ford Mustang Mach E starts at $48,000, with deliveries slated to start in late 2020. The range-topping Mustang Mach-E GT, on the other hand, will arrive later in spring 2021.