Here's How Maserati Is Going To Reinvent Itself


Maserati reveals bold plans for the future.

After years of slow sales, Maserati is ready to reinvent itself. We've known for a while that the Italian automaker has an ambitious plan to launch a new model every six months until 2022, and now Maserati has outlined its bold electrification strategy. Every new Maserati model will be developed, engineered and built in Italy and will adopt some form of electrification, including hybrid and battery-electric powertrains.

Maserati's first models that will adopt a fully electric powertrain will be the new GranTurismo and GranCabrio, which will start production in 2021. Production will take place at Maserati's Mirafiori production facility as part of an 800-million Euro ($867,244) investment.

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A large proportion of its capacity will be dedicated to producing Maserati's electrified cars this year. Maserati still hasn't revealed any technical details, but testing of the new electric powertrain is already underway and it will sound sublime judging from a recent teaser video. Between 2007 and 2019, Maserati has sold more than 40,000 units of the GranTurismo and GranCabrio. Before the next-generation GranTurismo arrives, the new Maserati Ghibli will launch this year as Maserati's first hybrid car.

This year, Maserati will also begin production of the new Alfieri super sports car, which will launch as a fully electric model before later launching as a hybrid. The Alfieri will incorporate 800V battery technology and be capable of accelerating from 0-62 mph in under two seconds, which puts it in Tesla Roadster territory.

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Maserati's Modena plant is currently undergoing "major modernization work" to accommodate the electric version of the Alfieri and work has started on a new paint shop.

In addition, Maserati is building a new SUV at Cassino positioned below the Levante, which will "play a leading role for the brand, thanks to its innovative technologies." Construction of the new production line will begin in Q1 2020 and the first pre-production cars are expected to roll off the line by 2021. Finally, the future is looking bright for Maserati and we can't wait to see what the Italian automaker has been cooking up.

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