Jeep's bread and butter Grand Cherokee is now available with an extra row of seats for the first time in its history. Called the Grand Cherokee L, the company launched an online configurator for the new iteration, allowing you to browse the available options, trims, and packages to build an SUV tailored to your specifications.

Slotting below the new Grand Wagoneer, the Jeep Grand Cherokee L is available in four trims: Laredo, Limited, Overland, and Summit. As standard, the Laredo trim is powered by a 3.6-liter V6 producing 290 horsepower and 257 lb-ft of torque and is equipped with an 8.4-inch infotainment display and a 10.25-inch digital cluster.

At the top of the range, the Overland and Summit trims are available with a more potent 5.7-liter V8 rated at 357 hp and 390 lb-ft when a buyer also options four-wheel drive. This more powerful engine will set you back an extra $3,295 on top of those two base prices. Before destination charges, the Laredo starts at $37,340, the Limited at $44,340, the Overland at $53,340 and the Summit at $57,340.

For the exterior, the standard two-tone black and white finish doesn't cost any extra, but the two-tone Silver Zenith, Velvet Red Pearl and monochrome black colors cost an extra $345 each. Currently, only one design is available for the 20-inch polished aluminum wheels at no extra cost. Providing easier access to the cabin, a set of bright side steps will set you back an extra $975. Black ones are also available for $875.

Three standard colors are available for the nappa leather seats: black, gray and Tupelo (brown). For easier entry into the third row, Jeep offers a manual tip and slide for the second row bench for an additional $695. Audiophiles can also add a premium 19-inch speaker system for $1,495.

Finally, for an extra $1,995, an available Advanced ProTech Group IV adds more tech including a head-up display, a rear-facing camera, night vision with pedestrian and animal detection, and a auto-dimming rear-view mirror. Fully loaded with nearly $10,000 worth of added options, our Jeep Grand Cherokee L came to $70,255 including the $1,695 destination charge.