Here's How To Get A BMW i4 And iX In Your Driveway

Technology / 1 Comment

Using cool augmented reality tech from Google.

Automakers are finding new ways to incorporate technology into the car buying experience. Lexus fans can use an augmented reality app to view the new IS from the comfort of their own home while Volkswagen used the same tech to let customers view the ID.4 in their driveways. Now BMW North America has announced a partnership with Google Cloud's immersive AR technology. This feature allows users to virtually place a 2022 BMW i4 or 2022 BMW iX into pretty much any real-world environment.

BMW says the iX and i4 AR Experience can be accessed via on an Android or iPhone OS. Inside the experience, users can change the paint colors, lighting elements, and open/close the vehicle doors in photorealistic detail (pictured below). This is one of the best AR experiences we've seen of this nature thanks to Google Cloud's industry-leading computing technology, which renders the i4 and iX via millions of polygons.


The all-electric i4 and iX arrive in the US this spring, though both vehicles are sold out for the next several months. At least this AR experience will give future owners a chance to experience their cars a bit earlier.

"BMW will celebrate the US market launch of our all-new, fully-electric BMW iX and i4 next month," said Albi Pagenstert, head of brand communications and strategy, BMW of North America. "We know that our new and existing customers expect unique and innovative campaigns for two of the most unique and innovative vehicles in our brand's history, and Google Cloud helped us create something very special to share with them."


The BMW iX will arrive in one configuration, an xDrive50 model with 516 horsepower and estimated range of up to 324 miles. Later in 2022, an M60 version will arrive sporting 610 hp. BMW will offer the iX starting at $83,200 (plus $995 for destination and handling).

The BMW i4 will arrive in eDrive40 and M50 variants with 335 and 536 hp, respectively. The latter can hit 60 mph in just 3.7 seconds. These models start at $55,400 and $65,900, making them more affordable than the iX. Included in that price, owners receive two years of 30-minute complimentary charging sessions from Electrify America.


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