Every manufacturer wants to enlarge the slice of the pie that it gets, and for a rapidly advancing brand like Kia, that means venturing into the unknown. The unknown, in this case, is the electric SUV market, and although sister company Hyundai has its Kona EV and Kia itself has the Niro EV, the brand is looking at something on a dedicated platform. Although the spy shots you're about to see show a car that is so heavily camouflaged that we can't be certain which brand it's from, the Korean Car Blog, where these photos first emerged are adamant that this is in fact a new Kia EV and not the upcoming production version of the Hyundai 45 EV.

Kia's first dedicated EV is slated for arrival in 2021, with a further 11 EVs on the market by 2025. With that in mind, this could be one of the latter models due to its heavily camouflaged nature and not an immediate replacement for the Niro EV. If this is indeed a Kia EV, then it could take inspiration from the Imagine by Kia concept. The recent boom in both EV and crossover sales means that it's quite likely Kia will pursue multiple models in similar segments, and much like the Seltos and Soul both occupy the subcompact segment, the Korean brand could have multiple EVs catering to various niches.

It's a pity that the camouflage is so crazy on this particular car, as we'd really love to get a glimpse into the future of Hyundai, Genesis, and Kia EVs, but at the same time, it's always nice to have something to look forward to, and if the Optima's replacement, the K5, is anything to go by, then the styling department at each of these firms is not something that we need to be concerned about. Still, here's hoping that another sharp photographer finds something for us to gawk at soon because we're loving what the future of Kia and its siblings looks like.