The configurator is now live.
To call the Ford Maverick a success would be an understatement. Just look at the sales figures. Small wonder the Blue Oval had to push 2022 orders back into 2023. But it would appear the wait is finally over - Ford's 2023 Maverick configurator has gone live.
The first thing we've noticed is a notable price hike. Where the 2022 XL model had a starting MSRP of just under $20,000 when it initially went on sale, the latest models weigh in at $22,195. The 2023 XLT and Lariat models are priced from $24,455 and $27,955, respectively. As a reminder, the 2.5-liter hybrid engine (and front-wheel drive) is standard fitment across the range.
However, if you crave power, you'd be best off selecting the 250-horsepower 2.0-liter Ecoboost engine (for an additional $2,220). It's markedly more muscular and, thanks to standard all-wheel drive, sure-footed too. Advanced four-wheel drive is also available for $2,220 and is a necessary prerequisite for the newly-launched Tremor package.
Evidently, the mechanical bits and pieces haven't changed much. As such, the 191-hp 2.5-liter engine retains the CVT transmission while the peppier 2.0-liter model gets an eight-speed auto 'box.
Moving on to colors and packages, there's a smorgasbord to choose from.
There are fourteen shades to choose from. Interestingly, Alto Blue ($495), Area 51, Carbonized Gray, and Cyber Orange cannot be had in conjunction with the Tremor Package. We'd opt for Hot Pepper Red ($495), as it underscores the adventurous and playful demeanor of the baby Ford truck.
The FX4 ($800) and Black Appearance ($1,645) packages both introduce a bevy of accessories to the Maverick. Both are only made available on the XLT and Lariat models, but the former must be specified in conjunction with all-wheel drive. If you've selected advanced four-wheel drive, the $2,995 Tremor Off-Road package is automatically specified and, therefore, the aforementioned options can't be selected.
If money is no object, you could go for the Tremor Off-Road Plus Appearance Package ($4,490). It's pricey but includes everything from the Tremor Off-Road bundle and adds a black body graphic and Carbonized Gray exterior accents. There are up to six wheel designs to choose from on the Lariat trim level. But, remember, specifying the Tremor Package limits your choice to just one - 17-inch Dark Aluminum rims with Orange inserts.
There are far too many exterior options to list, so we'll just name a few. The Bed Divider Kit ($350) should come in handy for practical types and so too will the Tool Box Swing Case ($320). Safety-wise, prospective owners can elect to specify the Maverick Lariat with the Ford Co-Pilot360 Assist Package. For $750, this equips the tiny truck with rear parking sensors, evasive steering assist, and adaptive cruise control (w/stop and go).
Should you desire these additional features, you'll have to specify the $2,610 Lariat Luxury Package.
What does that come with, you ask? The heated seats and a heated steering wheel add an element of luxury, along with the eight-speaker Bang & Olufsen sound system. Convenience features are also included, such as the remote start function and various USB and power outlets. A Towing package is available for $745, but only for AWD-equipped models.
The interior itself can only be trimmed in two colors; Desert Brown and Black Onyx/Medium Dark Slate. While the brown looks great, it will clash with the orange accents on the Tremor model. It's best suited to vehicles without the package, preferably painted in a matching exterior color. The only interior option worth noting is the $995 power sunroof.
Tick all the boxes and you're looking at paying more than $36,000. To put that into perspective, the base Ranger starts at $26,400 and the F-150 is available for $31,520. Then again, these vehicles target entirely different demographics and few customers (if any) will specify a Maverick to this level.