Here's What American Ford Mustang Mach-E Buyers Want Most

/ Comments

Which colors are most popular and where? AWD or RWD? Read on.

The all-new 2021 Ford Mustang Mach-E certainly has a great name. But that name comes with great expectations. Ford is more than confident it'll exceed them and then some. Since its reveal last November, the Mustang Mach-E has been a hot topic and continues to be so. As we get closer to its official launch, Ford continues to be busy turning all of those advanced reservations into actual orders. It's vital for Ford dealerships across America to make that happen.

But how have Americans been speccing their Mustang Mach Es during the first three months since reservations began? Ford has the answers.

Rear View Driving Ford

The map below shows Mustang Mach-E reservations by dealer and exterior color choices by state. What's clear is that Rapid Red Metallic is the most popular exterior color so far, followed by Infiniti Blue Metallic. Although there are reservations being placed in all 50 states, the majority of them are coming from the East and West Coast. Buyers in Middle America are still coming out in droves, and Ford notes that its new performance EV is doing well in the southwest as well. California, Nevada, Colorado, Arizona, and Washington are the most popular states for the available extended-range battery and rear-wheel drive combination.

Not at all surprisingly, all-wheel-drive is proving to be very popular with customers in the northeast, a region hit every year with harsh winters. In fact, nearly three in four customers placing a reservation in this region are opting for AWD. In states like Connecticut, Maine, Massachusetts, and New Hampshire, these numbers increase to more than 9 in 10.

Rear Passenger Seats Ford
10 Facts Everyone Should Know About BMW
10 Facts Everyone Should Know About BMW
Light Signatures Are Now More Important Than Badges
Light Signatures Are Now More Important Than Badges

Another reason Ford believes Mustang Mach-E reservations continue to pile in is that owners will have access to the FordPass Charging Network, the continent's largest public charging network. It has more than 12,500 charging locations to date, including fast-charging sites. All the more impressive is that the Mustang Mach-E GT remains the most popular trim, taking up a total of 30 percent of all customer reservations.

All of the above information accounts for reservations made through February. "Since revealing the Mustang Mach-E last November, we have seen a high level of interest from customers around the world," said Mark Kauffman, Ford's Global Director of Electric Vehicle Marketing. "Our strategy is working. With reservations from coast to coast in the US, we look forward to growing our reservations and delivering this SUV in late 2020."

The 2021 Ford Mustang Mach-E begins at $43,895, not including the $7,500 federal tax incentive.

Front Angle View Ford
Front View Driving Ford
Taillights Ford

Join The Discussion


Front View Driving
Rear View Driving
Rear Passenger Seats
To Top