The much-anticipated motoring event is scheduled for September 14-25.
After a rather lengthy hiatus, the Detroit Auto Show is set to make a return in 2022. Put on hold due to the pandemic, the historic motoring event is set to commence on September 14, and the event organizers are promising visitors a truly riveting experience.
Detroit may be the home of the muscle car, but this year's auto show will have a strong focus on electric vehicles. "This year's auto show plays a vitally important role in promoting emerging technologies, particularly in the EV space," said Executive Director Rod Alberts.
Those looking for tire-smoking performance cars won't be disappointed, though - there are plans for as many as five active tracks and several dynamic activations, say event officials. What's more, several brands are looking to offer ride-and-drives on the downtown Grand Prix circuit.
The Detroit Auto Show is vitally important to the industry. It is at this automotive event where manufacturers choose to unveil key products; in 2018, Mercedes-Benz unveiled the iconic G-Class to the world's motoring press. Of even greater importance are the thousands of potential consumers who will soak in the sights and sounds and, quite possibly, make their next purchasing decision based on what they see.
"As the first auto show of the season (New York Auto Show, anyone?) and with the release of new models in the fall, we expect the show to be a pivotal player in consumers' vehicle shopping and purchase decisions," added Alberts.
Aside from the expected dynamic events, the city's Huntington Place convention center will act as the main show floor, playing host to a bevy of brands.
It won't just be a display of four-wheeled goodness, though. There's a great focus on cutting-edge technology, too. An AutoMobili-D (AMD) exhibit will showcase over 80 tech companies along with leading universities. The tech-driven AMD displays will also form the basis of panel discussions, with a focus on the future of motoring and, importantly, electrification.
Unlike other big-ticket events, the 2022 Detroit Auto Show isn't just rolling into Motor City without giving back to the community. The Charity Preview gala will rope in an assortment of restaurants and entertainment venues to attract visitors, who are expected to fork out $400 a ticket (or $700 for a pair) for the privilege. It's all for a good cause, though, with several charity organizations benefitting from the event.
"The event is a very important night of giving in Detroit, but it also sets the stage for the Public Show that brings thousands of visitors downtown and generates incredible economic impact for our community," said Show Chairman Joe Lunghamer.