Here's Why Chrysler Should Bring Back The Aspen

Design / Comments

It looks nothing like the slow-selling original, and that's a good thing.

The Chrysler Aspen wasn't exactly the automaker's finest moment. The large luxury body-on-frame SUV was based on the Dodge Durango of the time but it only stayed on the market for a scant two years before being discontinued. It goes without saying that it didn't sell particularly well.

Today, Chrysler's only options for a large family are the Voyager and Pacifica minivans, with no SUV in sight. The Chrysler 300 sedan, meanwhile, is living on borrowed time. Could it be a good time to bring the Aspen back, then? Well, a designer by the name of KDesign AG thinks so - he has come up with an interpretation of a modern Aspen.

KDesign AG/Behance
KDesign AG/Behance

It's an altogether more elegant and stylish prospect than the original Aspen, which appeared a lot bulkier. KDesign's version has a sleeker front end with a smaller grille and slimmer headlamps than the original. The hood has a series of creases on it that vaguely remind of the ribbed hood design found on the original Aspen, but otherwise, there are few similarities between the two.

Along the sides, there's nothing particularly noteworthy about the well-resolved design, but the proportioning makes it look more like a two-row SUV than a three-row. For instance, another three-row SUV like the Acura MDX appears to have a lot more body length aft of the rear door.

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2009 Chrysler Aspen Front View Driving Chrysler
2009 Chrysler Aspen Rear Angle View Chrysler

At the back, the taillight assembly stretches across the entire width of the body, a design theme that's proving more and more popular these days. For instance, the new Hyundai Sante Fe has a light bar running across its tailgate. KDesign's updated Aspen also has rectangular-shaped tailpipe outlets that look quite sporty.

Overall, it's a decent attempt to revive the Aspen and a new SUV would certainly add more diversity and appeal to Chrysler's rather barren lineup. Rather than invest more time in trying to reinvigorate the aging 300 sedan, Chrysler should know full well that having an SUV in its arsenal could revive interest in the brand.

2009 Chrysler Aspen Side View Chrysler
2009 Chrysler Aspen Badge Chrysler
2009 Chrysler Aspen Steering Wheel Chrysler
Seat Details Chrysler
Source Credits: KDesign AG/Behance

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