Here's Why Lincoln Says Blue Is Its Signature Brand Color

Design / Comments

Ten percent of Lincolns sold last year were painted blue.

Signature car colors are firmly entrenched in automotive culture. Sometimes, a certain shade is so deeply associated with a particular vehicle that everything else seems like a production line error. Examples that spring to mind include Ferrari's Rosso Corsa red (how many F40s have you seen without it?), pretty much any Lamborghini in yellow, and the Nardo Grey of multiple Audi RS models. However, not every signature color is associated with an exotic - Lincoln and its array of blue shades is a clear example of that.

Last year, ten percent of all Lincoln cars sold were painted in one of the brand's many blue shades. One of those is Flight Blue, said to be the marque's signature color. Used on the Lincoln Corsair and Aviator, for example, the shade is said to be inspired by aviation and the concept of freedom.

Lincoln
Lincoln
Lincoln

Color psychology impacts a lot of what we do. Red conveys passion and excitement, which explains why it's a popular choice for so many fast food brands attempting to lure us through their doors, and the same applies to a performance-orientated brand like Ferrari. It makes sense, then, that Lincoln - with a more practical focus on laid-back luxury - would align with a blue color palette.

"Of all the colors in the spectrum, blues are seen as the coolest, both in temperature and temperament, inducing feelings of calm and relaxation, projecting a quiet, cool permanence," explained Leatrice Elseman, executive director of the Pantone Color Institute. To that end, Lincoln offers five blue options for the exterior: Chroma Crystal, Blue Diamond, Flight Blue, Artisan Blue, and Rhapsody.

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Susan Lampinen, Lincoln group chief designer of color and materials, drove home the message, saying that blue "inspires trust, serenity, confidence, [and] harmony." Blue shades extend to the cabins, too, where the Corsair is offered with a Beyond Blue interior package. While it may sound like a lot of abstract marketing talk, it's fascinating to get an insight into the design decisions and inspirations of the latest cars.

We think this added attention to detail is why models like the Aviator impressed us so much when we first drove it. Not only does it offer a beautifully smooth drive like Lincolns of old, but it's sexier inside and out (and yes, that Flight Blue shade really did blend well with the SUV's lines).

If you had no idea what color to order your new Lincoln in, well, now you do.

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