The SEMA Mustang Build Powered by Women project is a collaboration between Ford and SEMA for the start-to-finish customization of a 2013 Mustang GT undertaken by women. Ford recently unveiled the three design concept proposals, and after thousands of public votes the winning concept has been chosen. The High Gear Mustang, designed by Ford's Jennifer Seely, was inspired by international products found in "jewelry, couture clothing and architecture."

The car has a satin black body with an understated body kit, Rosegold chrome accents both inside and out, while modifications were also made to the powertrain, undercarriage, drivetrain and sound system.

Ford is donating a 2013 Ford Mustang GT and women of the SEMA Business Network (SBN) will spend the best part of July and August performing a hands-on modification on the car. The finished car will then debut at SEMA 2012 in Las Vegas before being auctioned off on eBay to raise money for the SEMA Memorial Scholarship Fund.