Cooper Hardtop

Make
Mini
Segment
Hatchback

Mini has launched a car rental service in London, offering those dwelling in the capital the chance to get behind the wheel of a Mini Cooper for just £0.26 an hour. The docking station is located at the West End's lively Berkley Square, and the initiative will run until 6 December, ending at 6pm sharp. There's no requirement to sign up to anything, just head to the Mini Fun Hire Service, insert 26 of your English pennies into the machine, and head off for a spin around the capital with a Mini staff member ready to drive you back once the hour's up.

The hourly rate is based on the Cooper's £189 monthly finance package. "The research showed that Londoners in particular could do with little bit of fun in their lives," noted the brand's Mini-ster of Finance, "so I hope that a zip across town in a Mini Cooper will bring some much needed pre-Christmas cheer."