The 1990s called and told Acura to get its act together.
There was a time when Acura was pretty damn cool. That’s because it had a coupe called the Integra, which later became known as the RSX before it was ultimately dropped in 2006. Since then, Acura has struggled to have an identity. Heck, even Lexus has managed to figure this one out, so can’t Acura? Well, they’re working on it. And perhaps one of best signs of this so far is a new report claiming that a new Integra could be in the cards.
Car and Driver spoke to Acura chief designer Dave Marek at this year’s SEMA show regarding the long-term plans of Honda’s luxury brand. He couldn’t reveal much, but did offer this: "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." The Integra was front-wheel-drive, so don’t mistake it for a true sports car. Still though, the Integra/RSX was affordable enough for younger people and was a favorite amongst tuners. So when could a reborn Integra come to market? Not before 2017 at the earliest. First up will be the launch of the all-new NSX, but from the looks of things, it appears that Acura is looking to get back in touch with its inner 1990s.