It follows the style of a popular music video.
Selling a used car can be a tricky endeavor. Unless you have something rare and highly sought after in immaculate condition, garnering attention for your advertisement can be really tricky. Most of us drive cars that are built for a practical purpose and are not collectible, so how do you make your ad stand out from the crowd? Well, if your name is John Goerke, you take inspiration from The Weeknd's Blinding Lights music video and create a video that grabs attention for all the right reasons. Sure, Goerke isn't selling a Mercedes-AMG GT Roadster, but he's made his 2010 Ford Focus seem just as attractive a proposition.
The Grand Forks resident clearly has some talent when it comes to shooting and editing a video with his friends, along with an obvious sense of humor. Having owned the car for three years, Goerke is now in need of a truck but with this ad, we get the feeling that he may miss his trusty Focus. Still, with 120,000 miles on the clock, now is probably the right time to move on to something newer. His idea for the video comes from the aforementioned music video, with the intention being that getting into the Focus makes one feel revitalized and refreshed, with a renewed zest for life despite a rough night.
He's asking just $5,999 and says that it's worth the asking price because he has only ever smoked in the car twice in the making of the video. That's not a lot of money, and the car appears to be well kept too. Sadly, we don't think that a little under six grand is going to net him the latest truck out there, but with plenty of manufacturers offering discounts on new trucks around this time of the year, it could be enough to make something like an F-150 affordable. Whatever he goes for, we hope he makes another ad like this one when the time comes to move on again.