Its not your grandfather's commercial.
Fans of hot hatches, especially Honda groupies, have been anxiously awaiting the arrival of the new Civic Type R. A new video has just been released highlighting the car and it's, well...interesting to say the least. Honda decided to break the mold of the traditional automotive promotional video. We are still a year away from the release of the 300hp Civic, but it seems from this video Honda knows exactly who they are marketing it to.
The video is a bit over the top, with red-eyed wolves, samurai swords, and some just overall odd imagery. Does it make you want run out and put a deposit on "R" branded hatch?