And its relationship with GM.
Honda, along with the majority of other major car manufacturers, is planning for an all-electric future. The Japanese carmaker, who has been enjoying an especially successful sales year thanks in part to sales of its HR-V, CR-V, Pilot and Passport SUVs, is now looking to greatly expand its annual sales targets of EVs starting with the upcoming Prologue SUV. The brand is looking to sell 70,000 Prologue electric vehicles by 2024, and further down the line aims to have sold half a million EVs in the United States by 2030. By 2040, Honda hopes to have achieved 100 percent zero-emission vehicle sales.
Honda hopes to meet these lofty targets by working together with GM, and plans to use GM's Ultium platform (shared with the Cadillac Lyriq) and battery system to get the Prologue off the ground. At the same time the two brands are also working on an electric Acura SUV. These two new models will be assembled by GM, but Honda plans to assemble its own EVs based on the Honda developed e-Architecture at Honda plants in North America.
According to Dave Gardner, executive vice president of national operations at American Honda Motor Co, Honda will focus its EV efforts in states like California, Florida and Texas, while adding more hybrid-electric models to its lineup across the rest of the US.
"Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue," said Gardner. Honda currently offers the Accord Hybrid, Clarity Plug-in Hybrid, Insight, and CR-V Hybrid in the US and has been involved in hybrid technology for over two decades, starting with the Honda Insight.