In the dog-eat-dog world of auto sales, companies will do everything to snatch a few customers off of a rival. This usually means building better cars, but sometimes things can turn weird. Honda is best known for building sensible and wildly popular cars such as the Honda Pilot, but also dabbles in the fast lane with the purebred Civic Type R. Both these cars offer class-leading capability in their specific classes, which has been a decades-long winning recipe for the brand, but Honda is now setting its sights on a massively profitable target market that could bag it millions: dog lovers.

Honda Japan has introduced a range of dog-related car accessories, ingeniously named 'Honda Dog' that aims to make life easier for dog owners, as well as give them the opportunity to show the world how much they love their canine friends by buying paw stickers and wheel center hubs. The Honda Dog website lists some of the most dog-friendly cars in the company's lineup, including the Honda Odyssey, and JDM oddities such as the N-One, N-Wagon, and Honda shuttle. On offer are practical dog-transport accessories such as door lining covers, protective floor mats, special seat belts, and pet seats that prevent pooches from leaping out open doors.

Honda also provides the exact measurements of door and tailgate openings so owners can purely base their purchasing decision on whether or not their dogs will be able to enter and exit the car easily enough. These paw-branded Honda accessories will surely be a sales success across international markets, and competitors such as Subaru have recently released their own range of pet-friendly accessories, so the race is on to see who is the goodest of boys.