Here's how to get the best price.
The reborn Honda Passport has only recently gone on sale and already the automaker is offering some very attractive discounts. To make room for 2020 models, dealers are offering superb incentives to shift 2019 models. According to a discovery made by CarsDirect, Honda has just authorized its dealerships to begin offering an unadvertised incentive worth up to $1,250 on new 2019 Passports. And if you play your cards right, this can be increased up to $2,250. This is not considered to be a traditional rebate but rather a manufacturer-to-dealer offer and, therefore, cannot be advertised in usual media outlets such as newspapers and radio. Honda dealers, however, have full discretion on how much they choose to pass on to customers starting now through October 31.
The $1,250 discount, in dealer cash, is specifically for the Passport Sport trim. There's also $750 off for the EX-L, Touring, and Elite trims. But how does one obtain that sweet $2,250 discount? CarsDirect did an analysis and discovered the $1,250 discount can be combined with a $1,000 loyalty discount for returning Honda owners and lessees.
Owners of other makes are also eligible as long as their current vehicle is a 2009 model or newer. Some main competing brands include Ford, Jeep, Hyundai, Mazda, Nissan, Subaru, and Volkswagen. Interestingly, there's no requirement to trade-in your current vehicle and customers can transfer either offer to others in the same household.
The 2019 Honda Passport has a starting MSRP of $31,990 for the base Sport trim. Those who manage to get the maximum possible discount can lower that price to $29,740, not including destination. The two-row crossover segment has been heating up again lately with not just the launch of the Passport, but also the reborn Chevrolet Blazer and, earlier this week, the reveal of the Volkswagen Atlas Cross Sport.