Honda Says Accord Hybrid Will Account For 50% Of Sales

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That's an awful lot for the Accord's priciest models.

According to Honda, the new Accord Hybrid will account for about 50% of sales of the new model. It's important to note the hybrid is positioned at the top of the lineup, and it's unusual to see a new model's top trim level account for such a large portion of sales.

Production of the new Honda Accord has begun at the brand's Marysville Auto Plant (MAP) in Ohio this week. The refreshed model debuted recently and appears to be everything a Honda Accord should be. According to Honda, the new model is more fun to drive and boasts the largest and smartest infotainment system ever equipped to one of its cars.

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The Accord has a long history at MAP, having been built there since the plant's first day of operation in 1982. As an aside, that also made Honda the first international automaker to start automotive production in America.

"This is a proud moment for all Honda associates as we celebrate not only an all-new Honda Accord but the storied history of the Marysville Auto Plant, where Honda began auto production in the US with this same nameplate 40 years ago," said Jun Jayaraman, plant lead at MAP. "Accord's decades-long sales success speaks to the leadership and pioneering spirit of Honda associates in Marysville who have consistently delivered high-quality products for our customers over the last four decades," said Jayaraman.

Honda Honda

Honda recently announced a $700 million investment in MAP to prepare for upcoming electric models. Alongside the MAP's investment, Honda and LG will open a new plant in Fayette County, Ohio, valued at around $3.5 billion.

This, coupled with the bulk of Accord sales going hybrid, tells us Honda is rapidly moving away from solely ICE-powered vehicles and towards a more electrified lineup.

Honda has not said when models will begin to arrive at dealers, but we're assuming it's imminent, as the Accord has always been a top seller and money-maker in the USA.

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