The Japanese carmaker boasts its best sales month ever.
It should come as no surprise that Toyota sells more automobiles than any other manufacturer. Last month it sold 248,334 vehicles in America alone – 218,403 for its core brand and another 29,931 for Lexus. But a distant second was its arch-rival Honda, which enjoyed its best month here in its entire history.
Over the course of August 2019, American Honda sold no fewer than 173,993 vehicles in the US. That's an impressive increase of 17.6 percent over the same month last year, with "trucks" (read: crossovers) accounting, as you might expect, for the lion's share – 97,455 units, compared to 76,538 passenger cars.
The Honda brand, it should come as no great surprise, made up the bulk of those sales, with 158,804 vehicles (72,784 cars and 86,020 trucks). The rest was accounted for by the Acura division, which sold 15,189 vehicles (3,754 cars and 11,435 trucks). The truck-versus-car split, as you can see, is most pronounced at the premium division, but Acura's crossovers were actually the only component of American Honda's sales that dropped last month (by 5.1 percent) while every other column went up.
The numbers were bolstered in no small part by the 44,235 CR-Vs that Honda sold last month – its most ever.
The Civic accounted for another 34,808 and the Accord 30,558... nearly twice the market performance of the entire Acura brand.
"At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it's gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market," said sales chief Henio Arcangeli, Jr. "The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace."
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