There's no doubt that China has a new found passion for cars. With a growing middle class that's finding themselves in a comfortable financial position, automakers world-wide are going all out to exploit what is now the world's largest car market. Honda has joined Nissan's new sedan, the Sunny, to debut a new small sedan of their own at the 2010 China International Automobile Exhibition. Called the S1, the four-door S1 will be offered with either 1.3 or 1.5-liter gasoline engines.
It is based off the previous generation Honda City (aka the Fit/Jazz). This is somewhat strange, considering the new model was released in 2008. More than likely, this is a cost-cutting measure. Honda is hoping to attract a younger crowd in China with the new small sedan, and they'll most likely succeed in doing so. However, the S1 will be marketed under the newly formed Li Nian brand, which is a Chinese joint venture owned by Honda and the Guanghou Automobile Group.