Is the automaker making a grave mistake?
When we first saw the Honda S660 at the 2013 Tokyo Auto Show, we fell in love with the tiny two-seater. Sure it’s minuscule, only has room for two and isn’t that powerful, but we thought it could’ve done exceptionally well in the US. Yet, according to Executive Vice President of American Honda John Mendel, there are no plans to bring the 660 to the US. “I wouldn’t put my chips on that,” Mendel told Automotive News when pressed about the two-seater’s fate in the US.
There were reports indicating that Honda was considering bringing the vehicle to the US, but the automaker now believes the vehicle is too small since it’s a staggering two feet shorter than the new Mazda MX-5. “When the practicalities of the market come in, and the car is only so big, that might not be the best car for the US market,” stated Mendel. “It might be better for India or China or somewhere else.” With Honda on the verge of introducing the Civic Type R to the North American market, we we’re hoping to see some new sporty editions to the automaker’s lineup. Do you think the miniature S660 would’ve done well in the US?