Hoonigan Joins Black Rifle Coffee Company For Feel-Good Veteran Tribute Hooning Film

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Travis Pastrana and Dave Carapetyan get seriously sideways in this comical war veteran skit.

To celebrate the nation's veterans who put their lives on the line to fight for America's freedom, Black Rifle Coffee Company and Hoonigan thought it would be a great idea to put on an enjoyable spectacle in the streets of a small town in Boerne, Texas. Dubbed Final Send, this thrilling 10-minute featurette features Hoonigan's Travis Pastrana and some other pro drivers doing what the aftermarket car division does best.

Included in this roster is Dave Carapetyan, who is dressed to resemble a World War II veteran referred to as Hank, who takes a joyride in a tricked-out Jeep Wrangler. While having fun, Pastrana presents himself as a traffic officer behind the wheel of a custom Subaru Brat. It looks like he chose to leave his GL Wagon back at the garage. A pursuit ensues in a way that resembles old episodes of the Dukes of Hazzard series of the 1980s.

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In between the chaos, some genuine World War II veterans and prominent members of Black Rifle Coffee Company's inner circle feature in the video to comment on Hank's crazy antics. The segment ends with a thrilling race between Hank and his Jeep and a group of veterans in Hoonigan's blue Bronco.

These veterans are members of the Best Defense Foundation, which offers vets the chance to return to their battlefield, be it for a measure of recognition or closure. With Veteran's Day coming up, Black Rifle and Hoonigan thought this would be a perfect opportunity to pay tribute to these legendary heroes.

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Both Pastrana and Carapetyan were more than happy to offer their services to Black Rifle Coffee Company. Both exclaimed that the driving antics were enjoyable, but getting to spend time and shine the limelight on the three veterans featured in the video was a more rewarding experience.

The featurette was directed by Ron Zaras, the current Vice President of Hoonigan, who says, "There are a lot of parallels between what Hoonigan does with cars and what Black Rifle Coffee is doing. We've been talking about doing a project like this for quite some time, and this year it finally became reality. The message we want to get across is that veterans have done so much for us, and they come back to this [civilian] world and should have that fun too. They should be able to enjoy what they've made possible for us."

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