Right-click or get it while you can.
To car enthusiasts, Hot Wheels are a starting point. They're the things we first get as children that introduce us to cars in the real world. Being able to hold a car you've dreamt of in the palm of your hand is a special thing. Many of us here at CarBuzz had Hot Wheels as children and still do today. Suffice to say, they're a huge part of car culture for children and adults alike.
Now, for the second time, you can own a Hot Wheel in the digital space. For some, it may not matter, but there are surely others who are excited about it. We hear a lot about NFTs (non-fungible tokens) being hugely expensive pieces of digital art. Like a real Hot Wheels, this second round of Hot Wheels NFTs isn't designed to be expensive. These ones are $25 a pop.
The first series of the brand's "NFT Garage" sold out quicker than just about anyone expected it to. We're betting some thought that no one would want to own a digital form of something you can buy for real. Then again, that was proven wrong when Acura sold Integra NFTs. This obviously prompted the second run you see here. Speaking of, there are some iconic cars up for grabs with this second series of Hot Wheels NFTs.
The most notable of those is probably the '55 Chevy Bel Air, the rarest of the bunch. There's also a Honda Civic Type R and Chevrolet Corvette C8.R available. But, in order to get them, you have to buy a video game loot box-style "pack," which on opening randomly gives you several cars.
Generally, reactions from the automotive community have been somewhat mixed. Some are just happy to see more Hot Wheels out there, regardless of whether they're made of pixels or die-cast metal. Others have, well, less-enthusiastic reactions. Regardless of which side of the fence you might fall on, NFTs are the thing of the moment right now, and brands the world over are trying to get in on the hype while it lasts. Whether they're here to stay remains to be seen. At least we know the die-cast Hot Wheels are.