Back in spring of 2019, Nissan unveiled the Ultimate Work Titan built for charity as part of its Calling All Titans Campaign. The campaign calls on Titan owner to muck in and help with conservation, charities, or just simple local acts of kindness. The result has been overwhelmingly positive.

"We have seen that Titan customers are the kind of people who want to get the job done and leave their world better than they found it," said a Nissan North America representative.

In September 2018, Nissan met Katie Schou at a trade show and discovered the amazing story of the 'Send It Titan.' The company learned of the foundation's 200,000-mile truck that needed significant repairs it couldn't afford. Nissan helped out, and understood Jamie Schau's story was one worth telling and the foundation one worth supporting.

As a result, Nissan is using the 'Calling All Titans' campaign to celebrate people using their Titan trucks to help those around them and highlight the Send It Foundation's founder Jamie Schou, who embodied the idea of using his truck the fullest. When he finally bought his first new truck, a 2006 Nissan Titan, it became part of him, whether it was going on adventures with friends or helping out other people.

"Any time anybody needed help with a move – help with anything – Jamie would show up with his truck. He was always there to help at the drop of a hat," said his sister, Katie, "Jamie and his truck were there not only for adventures but life changes. The truck was always part of it."

Sadly, Jamie was diagnosed at just 33 years old with synovial sarcoma, a rare and aggressive form of cancer. After battling through the initial years of his diagnosis, at age 35 Jamie's vibrant life was cut tragically short. During his two-year fight with cancer, Jamie had the vitality still to retain his adventurous and giving lifestyle. He went skydiving, he skied on Mount Lassen, climbed the Half Dome in Yosemite Park, and other things that contributed to him going on more adventures in his final two years than many do in a long lifetime.

During his final years, Jamie found that people in the community didn't understand exactly what he was going through, and knew others must be going through the same thing. That's where the idea of the Send It Foundation came from.

Jamie wanted to find ways to fund outdoor adventure trips and allow other young cancer fighters to form a community of their own to heal with each other by using the bond of the outdoors. "It became what he was fighting for," Katie said. "He was committed to surviving so that he could see this thing through, because he knew that there were so many people that could benefit from this."

Jamie's truck became the "Send It Titan" when, in his final months, he founded the Send It Foundation. It's backed up by a team of volunteers with personal connections to Jamie who arrange for people from all over to come and stay in California - and form the bond Jamie envisioned through the outdoors.