How Did This Legendary Logo Come Into Being?

You might have had something to do with it.

Dodge’s brilliant marketing for the Hellcat lies in its simplicity. It involved drip-feeding the public small morsels of information and trusting the power of the Internet do the rest. And it worked. Big time. But how did the Hellcat name come about? Giving the 6.2-liter supercharged HEMI V8 engine a name was always part of the plan. But the growling feline logo “was a very last-minute change” Dodge CEO Tim Kuniskis recently revealed to Automotive News.

The Challenger and Charger Hellcats were originally going to have “supercharged” badging. But people loved the Hellcat logo. Dodge saw the reaction on social media and the logo change was made in response to this positive feedback. And after a few design changes to the original cat-like logo, the Hellcat as we know it today emerged with a 707-hp roar.

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