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How Lamborghini Absolutely Destroyed Its Sales Numbers Last Year


And the good times aren't expected to slow down anytime soon.

There was a time, not so long ago actually, that Lamborghini was struggling. Like really struggling. It had gone through a series of different owners ever since Ferruccio Lamborghini sold out, but it wasn’t until Volkswagen AG bought it in 1998 that things finally got under control. And now the fruits of its labor have really paid off because 2014 was an absolutely outstanding sales year. Lamborghini has just announced that it sold 2,560 cars in 2014, a 19 percent increase over 2013.

Overall 2014 revenue - 629 million Euros - was also up by a solid 24 percent from the year prior. So what’s Lamborghini’s secret sauce? President and CEO Stephan Winkelmann announced that "the company is driving towards the future from a very solid economic base. With our very attractive model mix, ongoing anticipated investment and stable markets, we anticipate a phase of solid growth in the medium term." Lamborghinis are so hot right now that the production plant in Sant’Agata Bolognese is already at maximum capacity for 2015. 192 new technicians and other specialists were hired last year, with a grand total of 1,175 Lamborghini employees.

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