Time for some all-American bling.
The Cadillac Escalade has become something of an icon in the US. It’s big, brash, and insanely expensive (starting price: $72k). What’s more, it sells in very respectable numbers – in the US, that is. As Cadillac begins its assault in the European luxury car market, it’d be a given that the Escalade SUV would be included there as well. But as we all know, SUVs aren’t nearly as popular in Europe as they are in North American, and likely never will be. Still, Cadillac wants its signature SUV to be a part of its European portfolio.
So how many units will be shipped overseas in 2015? We spoke with Cadillac’s European Director of Sales, Jens Hauer, at Geneva last week where he confirmed that 200 examples of the Escalade – both the standard length and extended ESV combined – will be available in Europe over the next 12 months. Its three main markets will be Switzerland, Germany, and Sweden. Will more Escalades be available in Europe for 2016? Hauer didn’t give a direct answer but he strongly hinted that next year’s Escalade allocation will depend greatly on how sales go this year.