Going fully loaded is less than you'd expect.
Judging by the new 2023 Accord configurator, Honda appears to have decided not to use the package system to upsell customers. We endorse it because it removes complexity and proves that Honda was quite generous when choosing what features to include as standard on the new Accord. It doesn't take any shortcuts with safety features, for example.
You choose your trim and paint color, raise an eyebrow at the cost of the upgraded wheels, and decide if you want any standalone accessories. The only downside is that it takes the fun out of playing with configurators to see how much you can spend.
The new generation Honda Accord starts at $27,295 for the LX trim. Add the $455 Radiant Red Metallic paint option, HPD 19-inch black alloy wheels, and a few options like side body molding, HPD badges, trunk and underbody spoilers, a wireless phone charger, and chrome lug nuts, we spent $33,998, including the $1,095 destination charge.
In reality, we wouldn't add the $2,000 wheels on the base model as it takes it too close to the $29,610 EX trim level. Add the wheels and a few options to the EX model, and you could upgrade to the $31,885 mid-range but great-looking Sport Hybrid trim, and so on. As is, the various trim levels are excellent.
At the top of the tree is the Accord Hybrid Touring, so we topped that out with Platinum White Pearl paint ($455), grey leather (no cost option), 19-inch HPD wheels ($1,000), then went nuts on the accessories. A wireless charger comes standard on the top trim, but we managed to get the price up to $45,637.
Conversely, Toyota will sell you the top trim Camry for $36,645. You then upgrade via available packages, after which you add standalone options. That takes the humble Camry up to $49,745.
It's not necessarily comparable, as Toyota offers a V6 engine at the top of its range, plus some features not available on the Honda. These include items like a fitted dash cam and directional headlights. The top-spec Honda hits back with the new Google Built-In infotainment system.
Still, the two cars remain more or less evenly priced, so the battle between the two will continue for at least another generation.
Join The Discussion