Greedy dealers are trying to price-gouge on the new mid-engine Corvette. Here's how to avoid the markup.
In the US, automotive dealerships are independent from the automakers whose products they sell, so that in theory, they can charge whatever they want for a vehicle. This spells trouble for high-demand new vehicles like the rear-mid-engine 2020 Chevrolet Corvette C8, as there is little to keep dealers from marking the cars up as high as they can get away with.
But Corvette customers are a resourceful bunch, and as we reported last August, Corvette Forum has a running list of dealers who have proven willing to sell the new mid-engine 'Vette at MSRP. However, in the event that you live far from any of those dealers, a Chevrolet sales rep has compiled some helpful tips to assist you in trying to lock down your C8 without the dealer markup.
The number one thing to keep in mind: while supply might be thin now, Chevrolet plans on building plenty of mid-engine Corvettes. "Within the first year the hype is going to die on this car," YouTuber ChevyDude says in his video. "I was told [GM plans] on beating the 1984 record of 51,000 cars... They're going to be readily available to you."
The best thing you can do to negotiate the price down to sticker is to make sure the salesperson knows you know how many C8s are going to be built, and to make it known that you won't buy from them, either now or after demand dies, so long as they insist on making you pay over MSRP.
The Corvette shopper has several other tools in their arsenal, as well, according to ChevyDude. For instance, he says that you can point out to the salesperson that the window sticker doesn't really show MSRP, but Total Vehicle Price, which is the pricing that the dealership should follow. "Escalate it with GM if you have to," he says.
What's more, you can remind your salesperson that buying a vehicle from out-of-state and having it shipped is relatively easy and inexpensive, and of course, you can use sales quotes from other dealers as a negotiating tool.
Follow ChevyDude's 2020 Chevrolet Corvette shopping tips to a T and you're almost certain to get a stellar deal on GM's hot new mid-engine sportscar. And of course, if a dealer refuses to play ball, there's always the aforementioned Corvette Forum list of reasonable dealers to fall back on.