And the environmentalist will find it hard to complain.
The idea of the Hummer coming back isn't a new one, but Reuters has now delivered some specifics on GM's BT1 electric truck and SUV program. The Hummer name has been tenuously linked with the program, specifically with a new family of premium electric pickup trucks and sport-utility vehicles set to be built at the Detroit-Hamtramck plant in late 2021. According to a proposed labor deal between GM and the United Auto Workers union, GM will invest $3 billion in the Detroit-Hamtramck plant specifically for electric vehicles.
According to Reuters, its unnamed sources say that "GM's BT1 program includes an electric pickup for the GMC brand and an electric SUV for Cadillac, both due in 2023." At this point, resurrecting the Hummer brand is a subject that's only "under consideration," but it's one that makes a lot of sense.
the irony of reviving a nameplate that became an icon of excess and wastefulness as an environmentally friendly vehicle isn't lost on us, but it goes deeper than that.
SUVs have only grown in popularity since the Hummer was put out of its gas-guzzling misery, and being reborn with its brand recognition as a premium EV brand makes sense. If Hummer branded vehicles retain their uncompromising ruggedness and over the top appearance, that would be all the better as America never gets bored of either.
All GM will confirm at the moment is plans for an all-electric pickup truck. However, if it doesn't get into the SUV game along with Ford then GM will be forced to play catchup. Announcing an all-electric SUV brand and using the truck's underpinnings to build them would put everyone else on the back foot. Calling it Hummer would be the icing on the cake.