Hummer's Tesla Cybertruck Rival Will Save An Assembly Plant

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The Detroit-Hamtramck Assembly Plant Was Once Slated For Closure

With all of the hoopla surrounding the Tesla Cybertruck, the Rivian RT1, and Ford's upcoming electric F-150, General Motors does not want to be left in the dust, which is why the company is set to revive Hummer as an all-electric sub-brand. Unlike the last time Hummer was sold, this time it will be offered as a limited run model under the GMC brand.

GM will reveal Hummer news during this year's Super Bowl in Miami, Florida but the American automaker just made a major announcement regarding where its electric trucks will be built. The company's Detroit-Hamtramck Assembly plant, which was formerly dedicated to building the now-discontinued Chevrolet Volt, Impala, and Cadillac CT6, will be 100 percent devoted to electric vehicles.

This time a year ago, GM said it was going to idle this very same plant.

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This is major news for GM, who's only current electric product is the Chevrolet Bolt. GM says it is investing $2.2 billion in Detroit-Hamtramck to assemble electric trucks and SUVs. The GMC Hummer will likely be among these vehicles as will electric versions of the Chevrolet Silverado 1500 and GMC Sierra 1500 pickup trucks. GM has confirmed its first all-electric truck will be a pickup with production scheduled to begin in late 2021, though we still do not know which truck it will be. The pickup truck will be followed by the Cruise Origin, a self-driving vehicle that was revealed by Cruise last week.

"Through this investment, GM is taking a big step forward in making our vision of an all-electric future a reality," said Mark Reuss, GM president. "Our electric pickup will be the first of multiple electric truck variants we will build at Detroit-Hamtramck over the next few years."

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When the plant is fully operational, it will supply 2,200 manufacturing jobs. As part of GM's investment, the plant will receive upgrades to the body shops and general assembly areas along with new machines, conveyors, controls, and tooling. Detroit-Hamtramck was set to be idled after the Impala and CT6 left production but hearing that it will be updated to build new electric trucks is great news for US manufacturing.

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