Hyundai Designed The Venue As The Ultimate Used Car Alternative

The 2020 Hyundai Venue is currently the least expensive crossover in the Korean automaker's portfolio with a starting price of $17,350. Hyundai created the Venue to fill the role that used to be filled by the Accent Hatchback and to offer consumers an affordable means of transportation that is still loaded with technology. With these goals in mind, it makes sense that the Venue only comes with one engine, a 1.6-liter four-cylinder producing 121 horsepower.

During a recent phone call with Hyundai, CarBuzz learned about some of the company's goals with the Venue and what we might expect from the subcompact crossover in the future. Since the Venue is mainly a value play for Hyundai, you should not expect to see all-wheel-drive or an N-Line version according to Mike Evanoff, the Venue's Senior Project Planning Manager.

Instead, Hyundai focused on making the Venue as technologically advanced as possible.

"We think that people are looking for a lot of technology in a car," said CJ Eckman, IOT Planning and Connected Car Manager for Hyundai. Eckman explained that the Venue was designed so that people looking for slightly used cars can have a brand-new alternative with better features. "Just like your phone, you don't want a three-year-old model because you are giving up a lot of technology. The same thing can happen with cars. With Venue, you are getting the latest technology at the price point of an entry-level SUV," he added.

Hyundai believes that millennials will form the biggest market for the Venue, which is why Apple CarPlay and Android Auto comes standard on all trim levels.

"We think this is a must-have feature for a new car," Eckman said. "My parents had a Land Rover Discovery as a rental car and the sticker price was $51,000. My dad said it had this puny little screen. With the Venue, a much less expensive car, the screen is eight inches and that's standard."