Hyundai teams up with K-pop group BTS to give us an important message for Earth Day.
While most automakers are focusing on EVs to lower emissions, Hyundai is also making a big push for hydrogen-powered vehicles as an alternative energy source. The Hyundai Nexo is the world's first hydrogen-powered SUV, and the automaker also wants two more hydrogen-powered models as part of its ambitious plan to launch as many as 44 new electrified models by 2025.
To showcase its vision for hydrogen energy, Hyundai has teamed up with K-pop group BTS to release a video on Earth Day starring the Hyundai Nexo. The film features spectacular scenery with BTS members "highlighting a beautiful element of the great nature that we must treasure": 'emerald ocean', 'pure-white', 'sky blue', 'sun-kissed', 'crystalline raindrops', 'starlit', and 'woody fresh.'
Hyundai's flagship fuel cell electric vehicle then appears toward the end of the film, presenting the company's vision for hydrogen energy as the "positive energy for a better tomorrow."
"We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future."
As part of Hyundai's Global Hydrogen Campaign, the Korean automaker also launched the "#DarkSelfieChallenge" on April 13, which encourages people to take part in Earth Day while staying at home by switching off their lights and taking a selfie in the dark with only the flashlight. Participants are encouraged to share their photos on social media with the hashtags #DarkSelfieChallenge and #EarthDay until May 4.
Starting at $58,735, the Hyundai Nexo's hydrogen-electric powertrain develops 161 horsepower and 291 lb-ft, while offering range of up to 380 miles depending on the trim level.