Time to try and upstage the Germans on their home turf.
After Monterey Car Week wraps up, the next major auto show on enthusiast's calendars is the Frankfurt Auto Show in September. We already know Hyundai has some new model debut plans, including the all-new, overseas-only i10 hatchback and Hyundai Motorsport's first-ever electric race car. In addition, Hyundai has announced it will also be presenting a new fully electric concept car previewing the design direction of its future EVs.
Details about the electric concept are scarce, but the automaker says it will "demonstrate how Hyundai is rethinking mobility. It envisions a future where car customers will have "more freedom to design their cars in a way similar to how people design their homes". Hyundai goes on to say how future cars "become individualized living spaces" with more customizable interiors, so the new concept will likely have a futuristic, radical interior.
The concept will be the next part of Hyundai's 'Style Set Free' concept, which showed how autonomous vehicles will be able to be personalized in the future at a recent exhibition in Milan. Hyundai Motorsport also recently released a teaser of its first-ever electric race car that will debut at Frankfurt, which appears to have a hatchback body style and lots of power.
It will be developed by Hyundai Motorsport in Alzenau, Germany, the division responsible for the manufacturer's WRC rally cars and TCR racers like the i20 R5, i30 N TCR and Veloster N. Hyundai says the new electric race car will "showcase Hyundai's high-performance capabilities, green technology credentials and unwavering passion for motorsport."
"With the first full electrified concept integrating STYLE SET FREE, as well as our first ever electrified race car, we are proud that Hyundai is once again showing a glimpse into the future of driving, while other manufacturers are still talking about it," said Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe. "Meanwhile, we are also excited to present the All-New i10 which, thanks to a range of connectivity and safety features, will become the next success factor for Hyundai in Europe."