Over the past decade, Hyundai's quality and level of technology offered on each of its models have taken a quantum leap forward. Cars such as the Sonata can be unlocked using your phone, and the brand has even built EVs for kids. The recent acquisition of market-leading robotics company Boston Robotics shows just how serious it is about the future of automation, and its latest move is a bold statement of where the company is going. Hyundai is now testing autonomous robot assistants in Seoul. The company has deployed these-four-wheeled autonomous robots at a showroom in Seoul for a one-month trial-run. Welcome to 2021.
The robot assistants will be used to supplement human staff on showroom floors, and will guide clients, avoid bumping into cars, and display important information about new models. Hyundai earlier announced that the "DAL-e" would form part of its new "non-face-to-face marketing" approach, which is a reaction to the current global health crisis: robots can't make you sick, unless they play Ed Sheeran songs on repeat.
The robots will ask customers to properly put their masks on and more. Hyundai Motor Group's head of robotics lab Hyun Dong-jin says "DAL-e is a robot platform that is capable of providing customer services regardless of time. It will become a friendly messenger for customers."
With the convenience of social media and the internet making the need for face-to-face human interaction negligible, these robots could be the way to go, especially for those with crippling social anxiety. These little helpers will join a growing network of robot assistants across South Korea, all running on 4G or 5G networks. Hyundai said the robots will operate until 10:00 pm for added customer convenience and could signify a massive turning point in the way traditional car dealerships run.