The Hyundai Nexo isn't selling very well - partly because it's a fuel cell vehicle and people haven't quite come to terms with accepting the shortage of hydrogen filling stations, and partly because it has limited availability only in the state of California. But that doesn't mean it's a bad car at all. In fact, it offers more range than a Tesla Model S - almost double actually. Sadly, older models were quite expensive, and that is part of the reason that buyers have been wary of owning one. To help spur these buyers on, Hyundai is now offering a massive discount on the Nexo. According to a bulletin sent out to dealers, a conditional offer entitles Nexo buyers to a $20,000 discount plus 0% APR for six years.

The deal is structured for the range-topping Limited trim, where buyers can get $20,000 in "bonus cash" that can be combined with 0% financing for 72 months. Hyundai certainly isn't averse to offering discounts, but this is certainly one of the biggest discount offers we've ever seen. It's unlikely to have a huge impact on the popularity of the Nexo though, as the crossover is only sold at a few Californian dealers, but Hyundai is clearly trying anything it can to get the impressive little vehicle off its dealer lots. Strangely, the base Nexo Blue is only eligible for a $7,500 discount, but at least it also qualifies for that 0% APR deal. What makes it strange is that this makes the top Limited trim (base MSRP of $63,570) cheaper than the entry-level Blue trim (starting MSRP of $60,120).

Those who want to lease will get a less generous deal, with the Limited qualifying for a discount of $8,750 and the Blue getting a discount of $11,250. Regardless of how you get one or which you choose, the Nexo looks like exceptionally good value considering that it offers both a hydrogen car tax credit and is eligible for California's Clean Vehicle Rebate. Hopefully, this will help dealers clear their stock, as Cars Direct is reporting that one dealer (Keyes Hyundai in Van Nuys) has a whopping 27 Nexo models in its inventory, although the state as a whole is said to have fewer than 100 units on hand. Sadly, unless hydrogen infrastructure improves, getting people to make the switch will be tricky.